Do you feel that propaganda is a way of
advertising? why or why not?
In response to Molly’s question http://mollysmarketing.blogspot.com/, I
think that Propaganda has its place amongst advertisement but advertising is
and should always be focused on conveying true knowledge about a person, place,
or thing and should not try and persuade the viewer using any techniques like
you find in propaganda. Propaganda does serve a very important purpose in the
media we expose ourselves to everyday. An advertisement that is found to be profoundly successful will
most likely contain propaganda that is underlying the ultimate message the
company is trying to get across, the propaganda is used to sway the already
formed opinion about the product the consumer has. An example of this would be a
commercial for Miller beer MGD 64, the Miller will be in a full glass and look
very appealing and having only 64 calories (advertising). Then a person orders
64 calories of some other beer and the glass is cut in half (propaganda), this
tactic would most likely be overlooked by most but when you break it down the
Miller Company is saying that their beer is less fattening than all other
beers. When the Miller company brought into question the other beer in the
commercial they went from advertising their product to slanting/ discrediting
another product. This type of propaganda is successful but most likely not
ethical, I think advertising is different than propaganda.
Joe Almeida
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