In response to Brookes blog: Tide Laundry Pods
 All the ads contain bright colors with energetic, attractive models. "The 'pop' motif is repeated in phrases that appear in the ads, among them 'Get ready to pop your laundry,' 'Pop of fresh,' 'Pop of clean' and 'Pop of hello gorgeous.'" Do you think this campaign is going to be successful in targeting the younger audience by using these phrases and colors in the ads? Will people be open to trying something new or just stick to their usual detergent?

I believe that the campaign will be success in advertising and increasing the consumer interest in the new product, however I also feel that unless the product has been properly designed and works as good as advertised they will not see anyone switching over from their normal routine/ product. Tide is already one of the leading competitors in the laundry detergent business and will not lose any revenue if the product doesn’t take off but if it does they stand to control yet another part of the laundry detergent market. The fact that they are now marketing their product to a younger more technologically equipped generation tells me as a consumer that this product is worth giving a shot. The younger generation may be more experienced with technology but what really makes the difference is the trust we as a young generation automatically put into new technologies whether they have been proven to be successful or not. I believe the success of this product will be determined strictly by how the product performs and how user friendly the product is. Time will tell if Tide Company has made a good or bad decision marketing a new product to a younger generation. Let’s face it most of young kids still bring our laundry home for our parents to do; just kidding.